We continually evaluate whether there is a more ecological alternative to the existing packaging material. For example, we save on materials by using thinner-walled PET bottles and eliminating packaging for fruit and vegetables that are sold loose. We have introduced a more ecological option for drinks cartons, all of which are now FSC-certified. The central layer of the plastic trays used for many Bell products is made from food-safe recycled PET.
Due to their square shape, the large Betty Bossi salad bowls require a third less material which, furthermore, is mostly made from recycled PET. They are easier to stack and take up less space on the shelf and during transport – a successful example of comprehensive packaging optimization based on the pillars of Reduce and Optimize throughout the entire life cycle.